About The Sun Marketing Alliance
The Sun Marketing Alliance is a structured FMCG wholesale distribution network operating across North India. Founded in 2003 with a single brand and one person, we’ve grown into a team of 20+ serving 450+ dealers.
Our journey includes building a main godown in 2020 and opening a second facility in Dhampur in 2024. With two strategically positioned warehouses — a 9,500+ sq.ft, 2-storey modern hub in Hapur and a 4,000+ sq.ft warehouse in Dhampur (Bijnor) — we maintain fast replenishment and high-volume stock movement to all regions. Today we cover Western Uttar Pradesh, Delhi, and Uttarakhand with dedicated logistics and belt-wise sales coverage.
Our Mission
To provide structured, reliable FMCG distribution services that strengthen wholesale networks and ensure consistent market supply across North India.
Our Vision
To establish TSMA as the most trusted wholesale distribution partner across North India, known for operational excellence and market expertise.
Our Values
Reliability, Transparency, Consistency, and Customer-Centric Service form the foundation of everything we do.
Operations & Strengths
We operate a fully structured distribution system designed for speed, consistency, and daily market execution. Our strong manpower and logistics backbone ensures fast movement and reliable service across all territories — a well-equipped setup built for high-volume daily operations.
20+ trained staff
Across sales, operations & logistics
7–8 company vehicles
Enabling daily, timely deliveries
Belt-wise market staff
Dedicated staff covering all territories regularly
Accounts & billing
Separate systems ensuring transparency and accuracy
In-house cashier
Smooth financial operations
Tele-calling team
Order follow-ups & retailer coordination
Sales → Warehouse → Delivery
Strong coordination across the supply chain
Specialised sales team
A 5-member team for high-volume belts + dedicated belt-wise salesmen
This structure gives us unmatched market penetration and ensures faster brand growth across the entire territory. We are the only distributor in the region operating with a belt-wise dedicated salesman structure, enabling deep customer presence and high-frequency touchpoints in both rural and urban markets.
30+
Districts Covered
450+
Active Dealers
5+
Delivery Vehicles
80+
Active Markets
Meet Our Founder
[Amit Kumar Singhal]
Founder & Managing Director
With over a decade of experience in FMCG distribution, our founder established The Sun Marketing Alliance with a vision to create a structured, reliable distribution network across North India.
Through dedication to operational excellence, strong relationships, and systematic market coverage, TSMA has grown to serve 450+ dealers across 30+ districts while maintaining the highest standards of service quality.
His commitment to innovation and growth continues to drive TSMA forward as a trusted partner in wholesale FMCG distribution.